SEO is search engine optimization. The idea hides the complex development of the site and its promotion to reach the first lines in the search engine results. SEO promotion of websites can be defined in another way - it is a funnel for driving traffic to a site and as a tool for influencing search robots to achieve leadership in search results. The question is, why is it important to be in the top line of search results? The answer is provided by the statistics of search engines for commercial queries, that is, for search queries that reflect the user's desire to make a purchase. Of all traffic, 95% falls on the first page of search results and from 60% to 80% on 1-3 lines of issue. Every resource owner is ready to draw that kind of attention to his site, brand, or product. It's important to do your best to climb to the top of the search results.
SEO promotion today includes the following basic elements:
It is a fact that SEO specialists do not know for certain what formulas search engines use to rank resources. But the key and fundamental factors are clear. Usability, availability, and quality of the mobile version, loading speed and user behavior are indicators that directly affect the position of the site in search results. It is especially worth highlighting site optimization for smartphones and other mobile devices, as traffic from desktop computers is increasingly inferior to traffic from mobile devices.
A webmaster can get a website to the top of the search results if he optimizes the website as required. In this case, the search engine considers about 800 parameters.
As mentioned, SEO has two main components: internal and external optimization. It is important that both given due attention, otherwise effective promotion will be impossible.
As part of internal optimization, the quality of the site improves, which leads to its promotion in search results. This requires the following steps:
Ten years ago, this improvement was only about increasing the number of links. But now more subtle and thoughtful work is need, in few of the new requirements of search engines. Nevertheless, the goal remains the same - to gain link mass. External optimization performs the following tasks:
As you take these steps, remember to track the actions and positions of your main competitors. You need to check monthly.
Now is the time to move from theory to practice. Next, we'll look at how to properly monitor SEO experts and what techniques you can use to do this.
Once you've identified the objectives and selected an SEO expert, you need to make it clear that his work will be regulate. Specify the frequency of submission of progress reports. (Once a week or once a month) and always with a text description. To effectively control the work, it is advisable to follow these recommendations.
For important keywords from the list, you can request a report from the SEO specialist tasked with optimizing. If an agency works with your site, then the issues of reporting are fix in the contract.
To make it easier for you to control the executors, we will decipher the professional terms used by search engine optimizers. You should watch for metrics such as text nausea, text uniqueness, and keyword ratio.
A word of caution for those who are not very versed in this topic.
If your site is in the top search bar, make sure it is not an advertisement. The results of the SEO specialist's work should appear in the search results under the ad unit.
There are many such techniques. Some of them can play a large role in the promotion, while others may not. Check out search engine recommendations and consult with your experts.
Marketing tools like SEO are effective. Although the positive effect of their use is not immediately noticeable. But over time, you will notice it more often and more regularly. As you optimize your site, search engine rankings will bring increased value. If there is a search engine, there will be search engine optimization.