Site visibility. Checking and improving

SEO is a set of measures to promote Internet projects and attract more customers. But optimization will not bring the desired results if you cannot measure the effect of the action and evaluate its effectiveness.

There are a few of metrics that can help you gauge the quality of your SEO work. Let's talk about one of them.

Site visibility. Concept and meaning

The name of the indicator indicates that it is directly related to the site's visibility by search engine users. That is, visibility is the number of possible site impressions for a specific thematic query.

Various SEO techniques aim precisely at maximizing this visibility. The higher the number, the better. The goal is to achieve the dominance of the resource in the TOP-3 search results by the maximum number of requests. These sites view and visit more often.

An analysis of the site's visibility shows how effective the measures and means used for the development of web resources are.

How to check website visibility online

Manual calculations will be quite long and tedious. Therefore, we recommend using a special service for calculating Serpstat and SeRanking, which allow you to quickly and easily get information for analysis.

Let's consider an example of a multifunctional service Serpstat. With its help, you will get a lot of useful SEO data and clarify a many of analytical parameters.

You need to log into the service and enter the domain name. In addition to the other statistics, under the Summary Report, you will find the Visibility parameter. Serpstat selects at least 20 keywords that the site has in the search results. The calculations also use query frequency and click-through rates. In other words, the service uses algorithms to calculate the visibility of the site and operates based only its own database.

How to improve your site's visibility on search engines

We are looking for a way to determine the real visibility of the resource, and not get "naked" numbers. The task of the calculation is to find weaknesses in optimization for the previous period in comparison with competitors. Obtain information proving SEO effectiveness and take corrective action if something goes wrong. Consider ways to improve the visibility of your site and help it take the lead.

All SEO optimization techniques aim to improve search engine rankings based on existing ranking algorithms. On the other hand, the ability of search engines to respond to improvements has a positive effect on the visibility of website traffic and therefore on visibility scores.

  • Low ranking factors in search results
  • Site blocking by search engines
  • Absence or insignificant number of external and internal links of the resource
  • Low quality content
  • Errors or missing meta tags
  • Slow page loading speed
  • The site is not optimized for mobile devices
  • Low score for user friendliness (usability)
  • Poor website structure


A comprehensive high-quality SEO audit will help identify weaknesses and adjust make the resource more attractive to search engines. The result will be an improvement in all indicators, including site visibility in search engines.

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