As a rule, this happens due to the fact that initially the goals and objectives were set incorrectly. If your site has to sell something, it has to participate in the sales cycle. If the site is for informational purposes, the information should be structured and understandable.
Does this mean that you need to ditch the old site and start over?
So, the company has an old website and no customers come in.
The first thing we do is audit the site. Sounds a little confusing. But it's pretty simple.
From the very beginning of the construction of the website, we consider the possibility of expansion and complication without the need for global changes.
There are many different subtleties here. But trust our experience that you can use any site as a sales tool.