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About Google Analytics

What is Google Analytics?

Google Analytics is a free website traffic analysis service from the Google search engine that provides detailed information about all visitors, showing information about the region, operating system, service provider, traffic sources and other important parameters.

What is Google Analytics?

Google Analytics is a free website traffic analysis service from the Google search engine that provides detailed information about all visitors, showing information about the region, operating system, service provider, traffic sources and other important parameters.

Principle of operation

The owner's website loading Java Script code from Google that automatically tracks all clicks. The system will begin to record actions and movements as soon as a visitor enters any page of the resource, while both direct transitions and visits from search engines, social networks, advertising services and other resources.

All data sent to Google's servers, where processed and combined into a single database. After a few seconds, they appear in the information panel, where you can apply various filters and widgets to view information.

Google analytics capabilities

Collecting statistics on Google gives site owners a ton of options. Let's focus on the main points:

  • Analysis tools. full attendance information, custom variables, traffic visualization, employee sharing support, API tools, and more
  • Content analysis. Statistics on all pages of the site, analysis of loading speed, event tracking. A large set of tools to help you get information about resource pages
  • Mobile data analysis. Evaluation of the effectiveness of mobile advertising, analysis of applications, statistics of mobile transitions
  • Analysis of social activity. Impact of social networks and sources of user referrals.
  • Analysis of conversions. Detailed statistics on goals and conversions, sales optimization, tracking the effectiveness of advertising campaigns, visualization, site dynamics
  • Advertising analysis. A tool for analyzing and comparing different advertising sources, improving marketing performance, and integrating with AdWords services.

How to install and configure the service

A Google account use to work with the service. Register as a new user or log in with your username at https://www.google.com/analytics/

  • Log in to your account in the service and go to the "Administrator" tab
  • In the menu that opens, click the "Account" tab, and select the account for which you want to add a site
  • In the menu that opens, press Tab. Create resource
  • Determine the type of resource for analysis - site or mobile application.
  • Let's consider an example for a website. Provide a name for the resource. Include your industry, URL, and time zone. Click the "Get ID" button
  • Accept the terms and confirm the action
  • You will see a part of the code that must be install on the resource to record user actions and store statistics
  • Copy and paste it into the site footer. Or it can be place at the header of the page between the title tags

For popular CMS, there are special plugins that allow you to install the code in just a few clicks using your user ID.

Traffic estimation parameters

Traffic estimation in Google Analytics is based on a large amount of data that the system collects about users. Divide the data into 4 blocks.

  • Summary information about site visits. Track the number of pages viewed, unique sessions, total audience, and new visitors
  • Audience characteristics. Visitor activity. Number of pages visited by unique users, interests, geographic distribution by IP, etc.
  • Sources of referrals. Tracking sites with direct transitions. Advertising traffic. All major search queries from search engines, traffic sources by segment
  • The popularity of sections and pages on the site. Full analysis of traffic to each page, section, category, list of popular pages for each resource

These are just a few of the parameters that Google uses to measure website traffic and provide information to webmasters. In general, all data and every visitor's action are record so that the website owner can analyze the attractiveness of his resources to users.

What can you learn from the report?

The statistics collected using Google analytics tools help you understand layout errors in the layout of elements, text, and more. Using reports, you can search for errors and bad solutions on your site.

  • Website page loading speed. One of the main factors affecting your search engine rankings
  • Tracking events. All information about pressing buttons when navigating between pages and filling out contact forms
  • Distribution of traffic by device types. It is important to know the number of visitors using a personal computer and the number of mobile users. Using the statistics collection tool on the Google Analytics website, you determine the percentage of users who visit the resource from mobile devices, tablets, or desktops
  • Analysis of sales and conversions, detailed statistics, and analysis of all user actions. From the report, you can understand what factors affect sales.
  • Analysis of advertising traffic. Do you use contextual advertising? Can't figure out which ad is the most effective? Google Analytics will provide a detailed report on all ads and recommend which blocks are most effective

Social media activity. Analysis of the site's interaction with social networks. You will receive complete statistics on the transitions from the posted materials in social networks to the site.

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