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Google Display Network (GDN)

Google Display Network Overview

The Google Display Network (GDN) is Google's contextual and display advertising system. Advertisement shown on partner sites as well as on Google services (YouTube, Gmail, etc.). The system will automatically select sites that match the subject of the ad in addition, other factors are considering when submitting a proposal. For example, campaign setup (advertisers can exclude certain resources) and audience settings.

Google Display Benefits

  • Reach a wide audience. The Google AdWords advertising network spans over two million websites in multiple languages ​​and geographies. Google attracts partners on favorable terms, so the Display Network has many popular resources, blogs, and forums that your target audience can visit. Wide audience reach depends on the popularity of Google systems and their services. For advertisers, this means they can send as much information as possible to potential customers.
  • Convenient settings. Google takes its ad network very seriously. Over the years, the functionality of AdWords was thoroughly test and optimize. Advertisers can set the conditions for displaying ads. Region, time, user profile on social network, type of site, etc. This helps to show offers to interested audiences, while reducing the number of unproductive (wasted) clicks. The ability to set limits on impressions, budget, and other parameters can help you control the cost of your ad campaigns.
  • Various analytics tools on Google Display Network offer many opportunities in terms of collecting statistics and analyzing the effectiveness of advertising campaigns. Users can track where their ads appear, measure click-through rates, and more. This helps to optimize your ad campaign for your target audience.
  • Different Types of Ads Google AdWords allows you to place different types of ads. In the form of short links, short advertisements, and video banners. This gives advertisers the ability to choose the most suitable format for their purposes. Selling products or services, increasing brand awareness, conducting promotions, etc. Considering the nature of your audience, region, industry.
  • Versatility Google Display Ads are ideal for many businesses that offer a wide range of products and services. The only exceptions are fundamental priorities such as the oil industry and areas in which a customer selects a supplier based on personal recommendations or other individual criteria.

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